It was when newspapers around the world picked up on a claim that the former owner of Sex.com, Stephen Michael Cohen, had been involved in a gunfight outside his Tijuana house that the idea of this book was first born.
Kieren McCarthy, a reporter for IT news site The Register, decided to dig a little deeper and the result was a series of articles that delved into the extraordinary battle of wills that had developed between two men - the former owner of Sex.com, Gary Kremen, who claimed it had been stolen off him, and the man he said was the thief.
Asked if he would be willing to co-operate, Kremen provided full access to his attorneys. Cohen was less forthcoming. Cohen's main lawyer, Robert Dorband, locked himself in his office for over an hour, finally permitting a 20-minute interview. Cohen himself made several untraceable phonecalls but contact swiftly descended into abusive emails.
Meanwhile, the hundreds of thousands of documents thrown up through the ten-year battle were trawled through, and a book deal was struck with Quercus Publishing in early 2006 - just after Cohen was finally arrested and put in US jail.
A final draft was completed at the end of August, and a last series of interviews with Kremen, his lawyers, and Cohen in jail carried out in September 2006.
The book finally appeared on 21 May 2007.